The ultimate goal of Fetch! is a partnership dedicated to improving customer experience to increase sales.
At Fetch!, our philosophy is that a marketing and design firm is as part of your team as your internal staff. We strive to take on only projects where we feel we can do our best and dedicate ourselves fully to them. The symbol of the dog in the Fetch! model is to represent the partnership that a dog and a person have. We strive to create that level of partnership in our client relationship, and our ultimate goal is to help partner with our clients to achieve their objectives.
The below is the FETCH! MANIFESTO. These are our core values and beliefs:
- Customer experience remains supreme. Great branded, easy to use online shopping experiences are worth building.
- Great branding and great user experience are what creates a great e-Commerce website. You cannot have one without the other. Brand and usability work hand in hand to create a great user experience.
- Our goal is to improve the customer shopping experience in order to make brands more money. We will strive to create brands so great that customers willingly hand you money to experience them.
- Reviewing data and listening to people is part of our process.
- We will use as small set of tools as necessary as to not complicate projects unnecessarily.
- We exist to help companies that have development and/or design teams in place but want to create a branded e-Commerce experience.
- We strive to dedicate ourselves to each project as if it was our own.
- We will return positive ROI on projects.
- We believe in longevity vs short term.
- We believe in working with companies that want to mean something in the life of their customers and make their life better (the customer's that is;)
- We exist to make the below average user able to use, understand and complete transactions with minimal effort.
- We understand that people have a patience meter, and that our clients sites should not exhaust their patience.
- Simple and elegant is ALWAYS better.
- We exist to help companies do MORE with e-Commerce—reach untapped potential.
- We return all communication within 24 hours.
- We will not have our clients lost on the agency shuffle.
- Design exists to both reach people viscerally, and to help them achieve their task mentally.
- Avoiding tech speak and jargon for plain english.
- Creative and technology partner to help your brand online.
- Brands don't exist in vacuum.
- Get something up, test and refine. Don't get paralyzed by perfection.
- Foster teamwork and having individuals work to their strengths on the team.
- Not worry about too many details that are irrelevant to current tasks/projects.
- Work does not have to be done in the office. If it can be done remotely, and more efficiently, let it.
- We are people first, business second. We take care of our personal life to make our work better and more efficient.
|